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Formulo

Skincare is often seen as a luxury or a women's affair. Myths abounded, and men rarely ventured into the world of dermatology. But all of that was about to change, thanks to a revolutionary new brand called Formulo
Through personalized care and local connections, Formulo shattered the myths surrounding men's skincare in Dermaville, proving that healthy skin knows no gender.

Website : https://www.formulo.in/

Project showcase mobile mockup
Project showcase mobile mockup
Project showcase mobile mockup

01

Problem Statement

Cultural stereotypes discourage men from engaging in self-care, and the skincare industry largely overlooks male-specific needs. Moreover, the lack of accessible, personalized skincare solutions makes it challenging for men to effectively address their skin concerns.
Formulo aims to change this by connecting individuals with local dermatologists and providing customized skincare plans for everyone, regardless of gender. By debunking the myth that skincare is only for women, Formulo promotes inclusive self-care and empowers men to take control of their skin health through professional guidance and tailored solutions.

02

Solution

Formulo connects individuals with local dermatologists to provide personalized skincare plans and custom skincare products for everyone, debunking the myth that skincare is only for women. By promoting inclusive self-care and offering tailored solutions, Formulo empowers men to confidently address their skin health.

Project showcase laptop mockup
Project showcase laptop mockup
Project showcase laptop mockup

03

Competitive
Analysis

Here are some of the key competitors in India offering dermatology services, particularly in the telemedicine and skincare space:

1.1. SkinKraft

• Website: https://www.skinkraft.com

• Annual Revenue: Estimated $20 million (2023)

• Key Features:

  1. Personalized skincare solutions based on skin type analysis.

  2. AI-powered skin diagnostics tool.

  3. Subscription-based skincare products (customized).

  4. Dermatologist consultation available.

  5. Skincare routine tracking.

• Key Differentiators:

  1. Focus on personalized skincare using AI.

  2. Strong recommendation engine for skincare products.

  3. Focused entirely on skincare, offering a highly personalized experience

1.2. DermaCo

• Website: https://www.thedermaco.com

• Annual Revenue: Estimated $15 million (2023)

• Key Features:

  1. Online skincare consultations with dermatologists.

  2. Skincare product subscription service (customized).

  3. Skin analysis tool.

  4. Offers a wide range of dermatologist-approved skincare products and educational resources on skin care.

• Key Differentiators:

  1. Dermatologist-driven content and product recommendations.

  2. Focus on providing integrated platform for skincare, from consultation to products.

04

Key User Pain Points within the Competitive Landscape

1. Limited Access to Dermatologists

Problem: In many regions, especially tier-2 and tier-3 cities in India, users have limited access to qualified dermatologists. In-person visits can be time-consuming and expensive, leaving users with few options for proper care.

Impact: Users may avoid seeking professional help due to geographical or financial constraints, resulting in untreated or improperly managed skin issues.

2. Long Wait Times for Consultations

Problem: Online dermatology services often have long wait times for consultations, especially when booking with top-rated specialists. This delay can be frustrating for users seeking quick solutions for urgent skin problems.

Impact: Users may be forced to look for alternative solutions, such as over-the-counter products, which may not be as effective for their condition.

3. Lack of Personalized Treatment

Problem: Many platforms provide generic skincare advice, with treatments not fully tailored to individual skin types, conditions, or medical history. Users often receive a one-size-fits-all approach that doesn't address their unique concerns.

Impact: This leads to dissatisfaction as users may not see the desired results, or even experience negative side effects if treatments are not customized.

4. Privacy and Security Concerns

Problem: Users are often hesitant to share sensitive personal and health data on online platforms due to concerns over data privacy and security breaches. This is especially concerning in the healthcare and dermatology space where medical information is shared.

Impact: Users may avoid using online dermatology services altogether or provide

incomplete information, which can hinder the quality of care they receive.

1. Limited Access to Dermatologists

Problem: In many regions, especially tier-2 and tier-3 cities in India, users have limited access to qualified dermatologists. In-person visits can be time-consuming and expensive, leaving users with few options for proper care.

Impact: Users may avoid seeking professional help due to geographical or financial constraints, resulting in untreated or improperly managed skin issues.

2. Long Wait Times for Consultations

Problem: Online dermatology services often have long wait times for consultations, especially when booking with top-rated specialists. This delay can be frustrating for users seeking quick solutions for urgent skin problems.

Impact: Users may be forced to look for alternative solutions, such as over-the-counter products, which may not be as effective for their condition.

3. Lack of Personalized Treatment

Problem: Many platforms provide generic skincare advice, with treatments not fully tailored to individual skin types, conditions, or medical history. Users often receive a one-size-fits-all approach that doesn't address their unique concerns.

Impact: This leads to dissatisfaction as users may not see the desired results, or even experience negative side effects if treatments are not customized.

4. Privacy and Security Concerns

Problem: Users are often hesitant to share sensitive personal and health data on online platforms due to concerns over data privacy and security breaches. This is especially concerning in the healthcare and dermatology space where medical information is shared.

Impact: Users may avoid using online dermatology services altogether or provide

incomplete information, which can hinder the quality of care they receive.

Essential Features for the MVP

Essential Features for the MVP

1. User Registration & Profile Setup

Purpose: Allow users to create an account, input personal details, medical history, skin type, and concerns (e.g., acne, pigmentation, aging).

Key Functions:

  • Create an account with basic info (name, contact, skin type).

  • Option to upload images of skin issues for dermatologists to review.

  • Store user preferences (e.g., preferred consultation type, communication preferences).

  • Secure login and data protection via encryption.

2. Consultation Booking & Scheduling

Purpose: Provide an easy way for users to book an online consultation with a licensed dermatologist.

Key Functions:

  • Selection of dermatologist based on specialties (e.g., acne, hair loss, pigmentation).

  • Scheduling based on available slots (live calendar integration).

  • Automated reminders for upcoming consultations (email/SMS notifications).

  • Choice of consultation medium (text, video, or voice).

3. Virtual Consultation (Text/Video)

Purpose: Facilitate real-time consultation between users and dermatologists to discuss skin concerns.

Key Functions:

  • Video or chat-based consultations with live interaction.

  • Dermatologists can ask questions, suggest treatments, and clarify doubts.

  • Option to share images or documents during the consultation (e.g., photos of skin issues).

  • Integration of dermatologist’s availability, with video chat or text chat capabilities.

4. Prescription Generation & Management

Purpose: After the consultation, dermatologists create and manage prescriptions for the user’s skincare needs.

Key Functions:

  • Dermatologists can write digital prescriptions and send them to users.

  • Option to upload prescriptions directly to the platform for future use.

  • Option for users to view or track their prescription history.

  • Automated alerts when prescriptions are ready for dispatch or renewal.


    5. Delivery Integration

Purpose: Integrate with third-party delivery services to ensure timely shipment of prescribed skincare products.

Key Functions:

  • Integration with logistics partners (e.g., delivery companies) for fast delivery.

  • Real-time tracking of delivery status from dispatch to doorstep.

  • Notifications to users when products are dispatched and delivered.

  • Option to schedule delivery at a time that suits the user.

1. User Registration & Profile Setup

Purpose: Allow users to create an account, input personal details, medical history, skin type, and concerns (e.g., acne, pigmentation, aging).

Key Functions:

  • Create an account with basic info (name, contact, skin type).

  • Option to upload images of skin issues for dermatologists to review.

  • Store user preferences (e.g., preferred consultation type, communication preferences).

  • Secure login and data protection via encryption.

2. Consultation Booking & Scheduling

Purpose: Provide an easy way for users to book an online consultation with a licensed dermatologist.

Key Functions:

  • Selection of dermatologist based on specialties (e.g., acne, hair loss, pigmentation).

  • Scheduling based on available slots (live calendar integration).

  • Automated reminders for upcoming consultations (email/SMS notifications).

  • Choice of consultation medium (text, video, or voice).

3. Virtual Consultation (Text/Video)

Purpose: Facilitate real-time consultation between users and dermatologists to discuss skin concerns.

Key Functions:

  • Video or chat-based consultations with live interaction.

  • Dermatologists can ask questions, suggest treatments, and clarify doubts.

  • Option to share images or documents during the consultation (e.g., photos of skin issues).

  • Integration of dermatologist’s availability, with video chat or text chat capabilities.

4. Prescription Generation & Management

Purpose: After the consultation, dermatologists create and manage prescriptions for the user’s skincare needs.

Key Functions:

  • Dermatologists can write digital prescriptions and send them to users.

  • Option to upload prescriptions directly to the platform for future use.

  • Option for users to view or track their prescription history.

  • Automated alerts when prescriptions are ready for dispatch or renewal.


    5. Delivery Integration

Purpose: Integrate with third-party delivery services to ensure timely shipment of prescribed skincare products.

Key Functions:

  • Integration with logistics partners (e.g., delivery companies) for fast delivery.

  • Real-time tracking of delivery status from dispatch to doorstep.

  • Notifications to users when products are dispatched and delivered.

  • Option to schedule delivery at a time that suits the user.

User Persona

Let’s Collaborate

Behance

Linkedin

Email

Anshima

©

Anshima Saini

2024

Let’s
Collaborate

Behance

Linkedin

Email

©

Anshima Saini

2024

Let’s
Collaborate

Behance

Linkedin

Email

Anshima

©

Anshima Saini

2024