SYLQ Mobile App
A personalized saree shopping app curated for Indian women across age groups. Discover authentic, elegant sarees with infinite scroll, tailored filters, and trusted vendors. Enjoy a premium experience with direct vendor interaction, secure payments, and timeless collections right at your fingertips.
01
Problem Statement
Despite the rich diversity of sarees in India, women struggle to find authentic, age-appropriate, and personalized saree options online. Most platforms offer generic collections, lack trust in fabric quality, and miss the emotional and cultural value sarees hold. There's a clear gap for a curated, premium, and trustworthy saree shopping experience tailored to different age groups, styles, and occasions.
02
Solution
Our app offers a premium, personalized saree shopping experience tailored to Indian women across age groups. With infinite scroll based on age, curated filters for style, color, price, and occasion, and access to authentic vendors across India, users can discover timeless sarees with confidence. Direct vendor interaction, trusted quality, and a luxury interface bring the feel of boutique shopping to the digital world.
03
Typography and Color Palatte
Fonts Used: Arapey (Serif) and Tan Nightingale (Serif)
Why Arapey and Tan Nightingale?
Tan Nightingale with its clean and modern feel, will definitely add elegance and luxurious, grace, delicate when used.
Tan Nightingale is highly readable, its sleek style are great as a headline as it creates a visually appealing display/heading text.
Implement a sophisticated and elegant color palette.
Arapey, a modern serif font with soft lines, offering a sophisticated and refined look, It can be used in body/subheading text.
Modern, clean serifs with a similar geometric aesthetic, making for a harmonious combination with good readability across different text sizes.
Primary Color: Oxford Blue (#0F1B38)
Symbolism:
· Represents trust, sophistication, and depth—ideal for a premium, elegant brand.
· Evokes a sense of stability and refinement, making it perfect for a high-end shopping experience.
· Associated with timeless elegance, reinforcing the brand’s commitment to quality and authenticity.
Usage:
· As the dominant color for backgrounds, headers, and navigation elements.
· Creates a luxurious and premium feel when paired with contrasting warm tones.
· Enhances readability and focus in digital design.
Secondary Color: Ochre (#D37912)
Symbolism:
· Represents heritage, warmth, and vibrance, adding a rich cultural touch.
· Evokes feelings of creativity, festivity, and tradition, resonating with Indian saree aesthetics.
· Acts as a bold contrast to Oxford Blue, ensuring a striking yet harmonious palette.
Usage:
· Used for highlights, call-to-action buttons, and accents to draw attention.
· Adds warmth and exclusivity to the overall branding.
· Enhances the visual appeal of text, icons, and key sections.
04
